Historically recognized as one of the world's largest coffee producers, Brazil is undergoing a metamorphosis that redefines its position in the world of beverages. The premiumization of the sector has resulted in a profound evolution in coffee culture and, as a result, consumers are more sophisticated in their choices and brands that manage to incorporate authenticity, quality and an engaging experience will stand out in the market.
Coffee classification is carried out by entities such as the Brazilian Coffee Association (Abic) and SCA (Specialty Coffee Association). To define the category of each coffee, several factors are analyzed, such as roasting, bitterness, aroma, flavor, among others. At ABIC, the classification is from traditional/extra strong to gourmet, according to the score received in the evaluation.
In the SCA, which assesses 11 taxes, there are so-called specialty coffees. To enter this category, it is necessary to reach more than 80 points in the assessment carried out by the entity.
Premiumization is not just a momentary trend, as it is shaping the way we consume and perceive it. Whether in a cup of coffee made with freshly roasted beans, strained, in capsules or soluble. This transformation is fueled by a growing search for quality, differentiated origins and refined preparation methods that generate unique sensory experiences for consumers.
It is no surprise that consumption data confirms this change. The premium coffee market is growing exponentially, indicating that consumers are willing to pay more for an improved sensory experience, not only in Brazil but around the world.
Manufacturers of coffee products and machinery are using innovative formats in line with global consumer trends, to drive the growth of an increasingly sophisticated and technological corner of coffee at home.
With pandemic-era restrictions and the shift to remote work, the at-home coffee market has seen significant growth in recent years. Data from the National Coffee Association found that at-home coffee consumption rates rose 82% as of a September 2023 report.
There is a decline in traditional coffee consumption at home, demand for entry-level beans has fallen, but consumers are replacing traditional or cheaper coffees with more expensive coffee options.
Consumers are ditching the coffee shop and making their own specialty coffee recipes at home, often replicating the cold coffee drinks seen on their social media feeds. Increased interest in premium at-home coffee experiences will drive retail coffee sales and provide key growth opportunities for both coffee brands and complementary coffee categories.
With personalization becoming an increasingly important facet for coffee lovers, some companies are putting personalization at the heart of their business model and bringing in a lot of technology and amazing designers to have all your equipment at home.
The service allows consumers to choose from a variety of options to create their personalized coffee, including flavor blends, sweetness levels, caffeine content and type of milk (whole milk, oat, soy and skim milk or non-dairy creamer). And also prepare different methods every day, with state-of-the-art equipment to explore the world of sensations that special coffee provides. Now coffee lovers can truly get a unique experience by brewing their own coffee at home, equal to or better than baristas.
What do you think about these new trends of having your coffee corner more than special at home? Like the idea? Leave your comment.
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